＂Jump out of the show to see the Display＂, explore the big Internet of things strategy of BOE behind the first year of 8K!

On April 19, 2018, the "talk and talk show of 2018 new display open class" hosted by display China and AVC was successfully held in Shanghai. Dong min, vice president of Aowei cloud, Zhang Yu, senior vice president of BOE, Bian Zheng, senior research manager of Aowei cloud, Xu Liang, technical director of Hehui optoelectronics, He Qi, general manager of GSMA MWC's Shanghai business, delivered wonderful speeches on global and China's display development strategy, 8K display, flexible display, 5g, Internet of things technology and other topics, and jointly discussed the new development direction, new mode and new of new display Route.


 

As a leading semiconductor display enterprise in the world, Zhang Yu, senior vice president of BOE (BOE), a provider of Internet of things technology, products and services, gave a wonderful speech "vision is different because of you". He introduced the development of BOE in the field of 8K ultra-high definition display and flexible display, and also shared BOE's things in the fields of digital art, intelligent retail and health services Networking layout. The following is a summary of some interviews with Mr. Zhang Yu, senior vice president of BOE:

 

"The first year of 8K"

 

2018 can be said to be the first year of 8K. Although 8K products were launched on the market in 2013, the reason why 2018 is the first year of 8K is that there are several hard indicators that must be met: first, because 10.5 generation lines achieve mass production, and 8K products can be produced in real batches from the industrial level; second, 8K content production industry chain has gradually formed, such as Japan's NHK TV station today 8K channel will be officially opened in December, 2020, and 8K signal transmission will be completed in Japan. The third factor is the rapid development of 5g. This year, 5g pilot has been carried out in several cities, 5g can bring more data flux, and the network downward speed will reach a new height. It is like the relationship between iPhone and 3G in the past. The advanced technology is important, but we must combine the rhythm of the industrial chain. When all the supporting elements of the industry chain are complete and assembled at a time point, it will produce explosive growth applications.

 

Background: 8K resolution is a revolutionary digital video standard promoted by NHK, BBC and Rai. On August 23, 2012, the International Telecommunication Union under the flag of the United Nations adopted the 7680x4320 resolution proposed by NHK television as the international 8K ultra-high picture quality television (SHV) standard, and SHV, as the "ultra-high precision image system" beyond the current digital TV, was developed by NHK since 1995. It is reported that Japan plans to use 8K technology to broadcast the Olympic Games in 2020.

 

"Big Internet of things strategy"

 

"When Chinese enterprises develop to a certain extent, it is often difficult to find references. We can only discover the future opportunities and prospects, and what kind of technology and products the market may need. BOE has positioned itself as an Internet of things enterprise that provides intelligent port products and professional services for information interaction and human health. Its core business includes three business groups: display and sensing, intelligent system and health service. In terms of the overall business form, there is no similar reference enterprise in the global scope at present. BOE began to make organizational changes and adjustments in 2014, extending 2C from 2B and opening many new business units. Many of the original ways are changing. Different from a large-scale organizational change in 2009 (focusing on supply chain and production and marketing system), the latest change is mainly in the transformation of enterprise form, organizational structure and thinking mode, and then to a new strategic system change, business form, extension expansion and organizational support.

 

For example, for example, BOE's screen products, BOE provides a complete set of solutions. Through cooperation with the Central Academy of fine arts, all exhibitions of the Central Academy of fine arts every year can be directly pushed to the terminal for members, and cannot be copied. Based on the member service mechanism of the Central Academy of fine arts, BOE has built a perfect cloud service platform, taking terminal products as the carrier of cloud services. At the same time, BOE specially emphasizes that all links of the industrial chain must develop well. It can't hurt the interests and future development of the industrial chain simply by reducing the hardware price. For the emerging application types of the Internet of things, the industrial ecology is very important. It is understood that the proportion of intelligent system business and health service business in BOE's three major businesses is relatively small at present, which will be gradually increased in the future, and a pattern of three parts of the world may be formed in the future!

 

Background introduction: in recent years, behind the eye-catching performance of BOE (BOE), is the manifestation of its development strategy transformation and upgrading effect, as well as the result of the company's continuous industrial layout in recent years. In fact, as early as 2014, BOE (BOE) started a limited, relevant and diversified strategic transformation, from a single display device business to display and sensor device business, smart system business and healthcare service business, namely the "DSH" strategy. In July 2016, BOE (BOE) officially upgraded its corporate positioning, that is, accelerated transformation from semiconductor display technology, product and service providers to Internet of things technology, product and service providers.

 

"Flexibility, future"

 

In the future, in the field of flexible electronic application, the problem of screen has been basically solved, but the technologies of flexible battery, wireless charging, flexible sensor and so on are not complete. If these technologies can break through, we believe that the future will bring about the subversion of product form. Compared with European and American manufacturers, we have developed from the laggard of LCD to the leader now; and flexible display is equivalent to synchronous development, with unlimited future prospects!

 

In the field of printing and display, JDI has launched 21 inch products of printing and display technology and announced to put them into mass production. At present, BOE is actively arranging printing and display, qled and micro led. At present, the laboratory has made 5 inch and 13 inch products, and will launch 32 inch products this year. It is uncertain about the industrialization process of printing display in the future. It will take time for the industrial chain of equipment and materials to be fully supported, but printing and flexibility must be the direction of development in the future. Once the cost of technological breakthrough is rapidly reduced, the product form will change dramatically, such as curly TV, electronic newspaper, flexible wear, etc., while the whole industrial chain (equipment, materials, etc.) ）The degree of matching is still crucial.

 

It is worth noting that as the terminal carrier of the Internet of things devices, whether it is smart phones, tablet computers, displays, TVs, vehicle navigation devices or digital information displays, these are inseparable from the display devices. In BOE's view, the display screen is the hardware access of the Internet of things system, and the sensor is the key device of the Internet of things information collection terminal. In order to open up new opportunities in the Internet of things market with a value of trillions of dollars, three major problems must be solved: more powerful information collection, transmission, computing, storage and display capabilities; more scientific, reasonable, efficient and constantly optimized algorithm support; and high-quality big data. How to promote the continuous progress of technology and complete the gorgeous transformation of enterprise form under the strategy of big Internet of things, let's wait and see!